Monthly Archives: April 2015

The Suite Spot: The Value of PR in a Digital World

I write to you from the PR Measurement Conference hosted by PR News at the prestigious National Press Club in our nation’s Capital. Public Relations practitioners -- like their marketing counterparts – are on a constant quest to seek the optimal social listening, measurement and analytics tools to maximize ROI and justify their campaigns to…
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Marilois on Media – 4/17/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... iHeart Joins Programmatic Push iHeartRadio announced its launch of a programmatic platform to buy advertising on terrestrial radio stations.The platform is for national buys only and still in the testing/trial phase, but iHeart anticipates a local programmatic solution by…
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Sitting in the Lap of Digital Luxury – A Jewelers Tale

Luxury brands and their customers are a very discriminating and exclusive breed. In the ever-changing digital world, effective luxury marketers  need  to be on top of their technology game as well as consumer trends across all generations, especially in the high-end private jewelry industry. [caption id="attachment_7292" align="alignright" width="227"] Luxury goods marketers are going digital![/caption] For successful…
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Marilois on Media – 4/10/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... On Second Thought, Lean Back The advertising industry has invested so heavily on "TV Everywhere," in an effort to bring targeting to the mass media of television. But rather than driving spend efficiencies, media agencies struggle to reign in…
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Marilois on Media – 4/3/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... Coffee Talk Last week Starbucks attempted to facilitate a conversation about race relations. But the initiative quickly went south when time-starved consumers, who just want a hot, quick cup of Joe, balked at discussing a sensitive topic with their…
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How Digital Publishing Can Work for You

There has never been a more exciting time to promote an author and his/her new book then now in the digital age of social media. Yet, book promotion, as in any industry, is not without its challenges. Book marketing has changed a great deal from the glory days of established large publishing houses that infused…
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