Monthly Archives: June 2015

Marilois on Media – 6/26/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... I Hear You Forget finger prints or retinal scanning for security measures. Who knew the ear was so unique? Comcast / NBC's Cross-Promotional Advertising Strategy For 18 months the company has been launching "Symphony."  The campaign includes exposure on…
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Marilois on Media – 6/19/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... Tapping Brand Engagement Mobile advertising can be a difficult tactic to sell through under branding budgets. Even when qualitative research tells us certain demographics - like millennial moms - are tethered to their devices. Read here about a super…
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Live Video Streaming Via Social Media: 5 Killer Apps You Should Know About

Social video live mobile streaming is the current and most likely future darling in the social media fray as evident by the recent crop up of new social video mobile apps and live streaming partnerships – the most recent being June 9th’s Huffington Post announcement of its partnership with Broadband TV. [caption id="attachment_7491" align="alignright" width="204"]…
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Marilois on Media – 6/12/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... Digital Traps To Avoid  Very useful tips on managing digital media from gurus at a little shop called "Google." The tip we love most: Don't expect to get your campaign right the first time. One:  Cut A Hole In…
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Marilois on Media – 6/5/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... More than 20 major brands are reviewing their media agencies ...Leaving billions of ad dollars in flux, a highly unusual scenario. Ad Age calls it "Mediapalooza 2015." Several theories have been floated, but we find the most interesting influencer…
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Summer Interns: Teach Your Children Well – Abbe’s Sparks Self Branding Part III

It’s summer time and with this season brings fresh interns, most, fully able, ready and willing to help and learn. This is your cue marketers. What better way to teach and simultaneously capitalize on your self-branding than to use your enthusiastic intern to brand your company. [caption id="attachment_7447" align="alignleft" width="254"] Summer interns can increase your…
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