Monthly Archives: July 2015

Marilois on Media – 7/31/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... Scan and Pump Shell is testing a QR code mobile payment system at the pump, powered by PayPal. If you've ever used the Starbucks app to pay for your morning latte, then you're familiar with the setup. Mobile payment, where…
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Marilois on Media – 7/24/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... Worst Backseat Passenger Ever In an unnerving experiment, hackers are able to stop a self-driving car. And you thought distracted driving was a concern. It's like the Internet of Things had a baby with Edward Snowden. Price is Right,…
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5 Tips to Increase Your Networking ROI

The importance of networking for a marketing communications professional can play an even more important role in ROI, if done correctly. As marketers and promoters of all things, it’s a given that networking is an integral part of our everyday life. How to network and capitalize on those meet and greets, friendships, conferences, social functions,…
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Marilois on Media – 7/10/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... Virtual Reality Will Be The Next Big Thing In E-Commerce and B2B Interestingly, the expense is not a big hurdle. And consumer distribution via mobile carriers, will create adoption scale quickly. But will challenges in creative execution crop up,…
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The Grateful Dead Lives: A Lesson in Experiential Marketing

[caption id="attachment_7525" align="alignright" width="222"] Strong brands create strong feelings among their constituents.[/caption]     The ultimate experiential marketer comes in the form of a rock ‘n roll band known as The Grateful Dead, who have been stimulating and inspiring feel-good emotions for their fans for 50 years.   A marketing pioneer in creating the ‘ultimate…
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Marilois on Media – 7/3/15

  Here are the items from the perpetually evolving advertising world that caught our eye this week... File under: How'd they do that? Google looking to make voice command options on Android devices available offline. As microchips increase ability to store data, the offline world of commands could be really useful. Speaking Of The Future…
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