Monthly Archives: August 2015

Marilois on Media – 8/31/15

      Here are the items from the perpetually evolving advertising world that caught our eye this week...Macy's Tests Chutes, TabletsTough week on Wall Street.  Particularly for everything traditional, which is taking a beating in the stock market. Disney and Viacom are down; oil is below $40/barrel; Walmart is down. Macy's is trying to…
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Marilois on Media – 8/24/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... Drivetime Stories Microsoft is testing a new mobile app that will read aloud news stories. If we are an attention-deficit society, Pavlovian-addicted to email and text alarms, how much more distracted will we be with breaking news recitations? If Microsoft incorporates…
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Marilois on Media – 8/17/15

Here are the items from the perpetually evolving advertising world that caught our eye this week...  How did a cub reporter scoop Tom Brady's "deflategate" hearing this week? By understanding social media. While other reporters scrambled to grab ringside seats inside the courtroom - where mobile devices are not allowed - New York Times reporter…
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Marilois on Media – 8/10/15

    Here are the items from the perpetually evolving advertising world that caught our eye this week...   Instagram Now Available to More Marketers Instagram API was launched this week. With a former minimum spend of $100,000+ and a stratospherically growing Millennial adoption rate, all sized advertisers can now take advantage. And Instagram is…
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The Big Chill Part II: 5 Steps to Transform a Moment into a Movement

In honor of Throwback Thursday, I thought we'd do exactly that: throw it back to 2014 when  we were all engrossed with the ALS Ice Bucket Challenge. The big news: it's coming back. [caption id="attachment_7588" align="alignleft" width="261"] The Ice Bucket Challenge is coming back, appropriately tweaked![/caption] And the ALS is following some sage advice as…
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