I'm here in NY at Social Media Week (#SMWNYC) and the buzz is out of this world. #SMW15 takes place in February, June, September and November each year. In February, SMW is held simultaneously in seven cities across the globe.
So far, I’ve seen a slew of newer social listening and social media analytics companies showcased. Personally, I’ve been tweeting for some time how I wish there would be one universal measurement standard for social media analytics.
For me, when it comes to servicing my clients and providing results data, the most difficult and time consuming part is having to cull data and analytics from umpteen sources. In public relations, we had the Barcelona Principles. I’m still waiting for the social media equivalent.
The next generation of social media platforms comes to us from Europe. Surprisingly, the US headquarters is firmly planted in New York City not Silicon Valley as one might expect. While many social media companies have a presence in San Francisco, New York seems to have the edge on ‘generation 2,’ largely due to its proximity to Europe.
Below are quick summaries on four social listening and/or social media management platforms/companies born from ‘generation 2’. Each has learned from their predecessors like HootSuite and Sprinklr, and in most cases, integrate with them. Each platform offers services for every size company/agency, but naturally, they all say they are geared for Enterprise.
engagor. Founded in 2011 in Belgium with a U.S. headquarters in NYC, this social media tool bills itself as the most comprehensive platform for real-time customer engagement. It provides brands and enterprises with a powerful tool to monitor and analyze their social channels in order to efficiently engage with customers. They claim to be more robust than Sprinklr, geared towards Enterprise. Engagor offers a free 14 day trial, so check them out.
socialbakers. Founded in 2009 in Prague with a U.S. headquarters in NYC, socialbakers’ mission is to become the industry standard for the way social marketing is measured and optimized. Members of the Facebook Marketing Partners program, they currently serve over 3,000 clients across 100 countries. They track, analyze and benchmark over 8 million social profiles across all the major social platforms including Facebook, Twitter, YouTube, Linkedin, Instagram, Google+ and VK.
synthesio. Founded in 2006 in Paris, synthesio was brought over to the U.S. in 2014, with an office in NY in addition to Paris, Londonand Singapore. Named the leader in The Forrester Wave™: Enterprise Listening Platforms, Q1 2014 report, this company is a global social intelligence platform that helps teams listen, analyze and engage with consumer conversation in real-time across social and mainstream media all within one platform which translates into 50 languages and is available in over 200 countries.
Brandwatch. Founded in 2005 in Brighton, England; launched in 2007 - Brandwatch’s main U.S. presence is in NY, with offices in SF, UK, Berlin and Stuttgart. A leading provider of social media monitoring and analytics solutions, this social media intelligence platform provides social data and analytics to give businesses a variety of competitive advantages: reputation management; competitor benchmarking; campaign measurement; influencer identification/outreach and market research. Currently, over 1,000 brands and agencies use their services.
These are exciting times for our industry as we search for optimal ways to service our clients/brands. Have a wonderful Wednesday. as