Marilois on Media 7-19-17

Elephant in the Room

So we all know Google is a behemoth. As example, I was chatting with a colleague in the digital space this week and lamented the lack of industry consolidation. There still exist an overabundance of trading platforms and the lumascape is ever more complicated. My colleague observed that one might argue there IS consolidation - it's named Google. He's right. Google is a publisher, an ad serving solution, an attribution modeler, an agency. But I have a new obsession, which WPP head Martin Sorrell calls "the elephant in the room." I'm talking Amazon. Amazon is a content provider, cloud storage solution, shopping site, data powerhouse and advertising destination. Its artificial intelligence solution, Alexa, is making hands-free internet experience a "thing." And I think its stock value is just scratching the surface. Read here how agencies are starting to play with Amazon.

New Facebook Ad Unit

And you thought it was just to make chatting with Facebook friends easier. After engineering its own instant messaging app, making it nearly impossible to ignore, and building an audience of 1.2 billion users, Facebook will now monetize it. This week Facebook announced intention to run ads in its messenger app, between chat threads. Good news for marketers and stock holders, since Facebook has revealed it is nearly at capacity with ad space in the News Feed. You can see what the new ad unit looks like here.

Paper Coupons Cool Again

Those of us "of a certain age" can remember the joy that comes with getting non-invoice mail in the mailbox. You remember - that birthday card, the letter from Grammie. For awhile, the pricing efficiency and targeting ability of the internet relegated direct mail to that medium-your-parents-used. But now, with ad blockers and other media disintermediation, paper mail is making a marketing comeback. Even with Millennials. According to Valassis, 90% of millennials use paper coupons they get in the mail. But today's direct mail piece doesn't look like its parents. Read more from NPR Marketplace here.

Emmy Nominations

The Emmy nominees were announced this week and the programs racking up the most potential awards are a study in US ethnography. Let's put it this way: We can't seem to agree on politics and bots are skewing our reality and our sense of control. One silver lining for marketers - at least some of the programs, and one of the shows tying for the most number of nominations - are ad supported. Get the full list here.

How TV Viewing Is Changing

Speaking of TV, click here to download a free annual Nielsen report of TV viewing. Bad news: TV household viewing decreased 17 minutes YOY. Good news: Household tuning averaged 56 hours and 53 minutes weekly. That's a lot of TV.

Marilois Snowman is managing director + founder of Mediastruction, a media design shop.

Marilois Snowman is managing director + founder of Mediastruction, a media design shop.

Marilois Snowman| Mediastruction | 508-540-3600 |marilois@mediastruction

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