with a "B"
Move over, Netflix. Facebook announced this week it plans to invest a billion dollars on original programming on its "Watch" platform. What's unclear is the nature of the "original" content investment. Will it be rights to streaming programming, like sports? Or will it be high-gloss original content, like Netflix? Additionally, this week Bloomberg reported that Facebook is offering hundreds of millions to music publishers for song rights. While $1B is still half of HBO's content investment, it's a start. And a start on a platform with a really, really big baked-in audience. Also with a really, really sophisticated ad-tech stack. Song rights + user generated tools + original content + huge audience = Netflix + YouTube.
Denny's New Mascot
How did this pass the sniff test? Denny's launched a new mascot this week that - how shall I say this delicately - some claim looks like crap. Literally, like the cousin of South Park's Mr. Hankey. I think it kind of looks like the sausage cousin to Mr. Potato Head. Granted, Denny's isn't farm-to-table dining. But, yikes. The tweets are a riot.
Cross Media Measurement
The IAB reported this week that 90% of European industry stakeholders believe brands would spend more on digital channels if cross-media measurement capabilities were improved.In a related report - 50% of advertising is wasted, we just don't know which 50%. OK, the last stat was a steal from the century-old Wanamaker's Conundrum. I just find it interesting that there are an increasing number of tools available to unravel the advanced attribution mystery, but many marketers are afraid of algorithmic attribution solutions. My agency uses a model that quantifies the fractional value of offline media, while it also provides synergy reporting - meaning it answers the question of how offline media assists digital media's efficacy. It's a powerful insight-generator, but requires a lot of internal championing.
Friday Freebie - Whitepaper on five best practices in push notifications. What are the best words to use? What time of day boosts open rates? How does behavioral information impact engagement? Click here to download a free copy from Localytics.
Apple Pushes Some Envelopes
This week Apple made some aggressive moves. First, it previewed iPhone X, which will cost close to a grand, but offer facial recognition as unlock mechanism. Game of Thrones' Arya jokes aside, it was a bit of a blunder when the technology failed at the demo. But there'e emojis! Then Apple ticked off the biggest stakeholders of the advertising ecosystem with plans to integrate cookie-blocking into the new Safari. Six advertising trade groups are Up... In... Arms. Read more here.
Viral Video of the Week
Who isn't a sucker for a nun with a chainsaw?
Marilois Snowman| Mediastruction | 508-540-3600 |marilois@mediastruction