A Bevy of Thoughts, Insights, Frustrations & Insurmountable Industry Obstacles from RFPalooza Founder, Roger Chiocchi.
Some in the ad and marcom industry scoff at public sector RFPs. They’re not sexy.…Read more
It’s the new marketing buzzword du jour (or perhaps d’hier) – "let’s go viral,” or…Read more
A big shout out to Businessingmag.com for their excellent feature article on RFPalooza and sister-site…Read more
I’m a stickler for strategy. Without a sound strategy, the most brilliant creative execution…Read more
One of my pet peeves in the marketing communications business is lack of consistency in…Read more
I’ve worked in Advertising New Business for most of my career, starting as part of…Read more
Overall, RFPs are a great thing for small and medium-sized agencies.…Read more