A Bevy of Thoughts, Insights, Frustrations & Insurmountable Industry Obstacles from RFPalooza Founder, Roger Chiocchi.
Prime Time for Public Sector RFPs
Some in the ad and marcom industry scoff at public sector RFPs. They’re not sexy.…
Read moreGoing Viral: A Result, Not a Strategy
It’s the new marketing buzzword du jour (or perhaps d’hier) – "let’s go viral,” or…
Read moreSimplifying the RFP Process: An Interview with Roger Chiocchi
A big shout out to Businessingmag.com for their excellent feature article on RFPalooza and sister-site…
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Add a Little Buzz to Your Brand: A Liberating Discipline
I’m a stickler for strategy. Without a sound strategy, the most brilliant creative execution…
Read moreA Brand is a Feeling, Not a Logic.
One of my pet peeves in the marketing communications business is lack of consistency in…
Read moreRoger’s Irrefutable Rules of New Business Marketing
I’ve worked in Advertising New Business for most of my career, starting as part of…
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An RFP Bill of Rights for Advertising + Marketing Agencies
Overall, RFPs are a great thing for small and medium-sized agencies.…
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