A Bevy of Thoughts, Insights, Frustrations & Insurmountable Industry Obstacles from RFPalooza Founder, Roger Chiocchi.
Going Viral: A Result, Not a Strategy
It’s the new marketing buzzword du jour (or perhaps d’hier) – "let’s go viral,” or…
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Simplifying the RFP Process: An Interview with Roger Chiocchi
A big shout out to Businessingmag.com for their excellent feature article on RFPalooza and sister-site…
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Add a Little Buzz to Your Brand: A Liberating Discipline
I’m a stickler for strategy. Without a sound strategy, the most brilliant creative execution…
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A Brand is a Feeling, Not a Logic.
One of my pet peeves in the marketing communications business is lack of consistency in…
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Roger’s Irrefutable Rules of New Business Marketing
I’ve worked in Advertising New Business for most of my career, starting as part of…
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An RFP Bill of Rights for Advertising + Marketing Agencies
Overall, RFPs are a great thing for small and medium-sized agencies.…
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