Monthly Archives: May 2015

Marilois on Media – 5/29/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... Foolproof Ad Addressability A former Israeli security officer launches an online advertising targeting startup that can predict a consumer's address. Which begs the question: How much can a company know about you without knowing you? And just what is…
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Marilois on Media – 5/22/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... Walmart's Prime Target Walmart is rolling out a competitive product to Amazon Prime, and at half the price. Thing is, Walmart won't supply entertainment content, at least for know, which is a big attraction to Amazon Prime membership. Kudos…
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Mad Men Finale Poll

[caption id="attachment_7403" align="alignright" width="214"] Transcendental Reverie or Commercial Inspiration?[/caption]     Okay, we're all in the ad biz in one way or another. And probably an overwhelming majority of us are fans of Mad Men and watched the Mad Men Finale. On Sunday night, we saw Joan become a producer, Peggy fall in love, Betty…
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Marilois on Media – 5/15/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... Verizon buys up AOL ...Which may seem weird considering Time Warner's less than storied history with AOL - that merger considered one of the biggest fails of all time. And thus we're back to the content versus carriage debate…
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5 Steps to Effective Self-Branding

  Last week I talked about finding time to brand your agency or self. This week, I elaborate on self-branding by offering tips on how to compile a checklist for a small to medium-size agency’s and/or individual practitioner’s self-branding agenda. [caption id="attachment_7365" align="alignleft" width="196"] To thine own brand be true.[/caption] As marketing communications professionals who are…
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Marilois on Media – 5/8/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... Viewers Engage More With TV Than With Video Here's an interesting study that demonstrates the difference in how consumers experience online video ads versus traditional, terrestrial TV ads. It's an important reminder that consumers will have varying reactions to…
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Marilois on Media – 5/1/15

Here are the items from the perpetually evolving advertising world that caught our eye this week... Using Restaurant Design To Catch Millennials  In many ways - take Baltimore riots - it seems nothing has changed. But look at McDonald's balance sheet and one can see so many things have changed. Read here for lessons from…
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Branding Me: A Matter of Time

    Clients and Family First, What About Me, Me, Myself and I?  – Promoting Thyself or Thy Agency [caption id="attachment_7340" align="alignright" width="241"] To some, self-branding may be narcissistic, but it's a vital tool in today's economy.[/caption] Promoting and Branding yourself or your agency is essential to every marcom professional’s business --whether an individual practitioner…
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