Marketing & Advertising Service Sees Significant Up-Tick in Public Sector RFP Issuance
Increase Signals Positive Sign for Economy in General
STRATFORD, Conn., March 10, 2022 /PRNewswire/ -- Roger Chiocchi, CEO and Founder of RFPalooza (www.rfpalooza.com), announced that the company — a leading source of RFPs and RFQs for the Advertising and Marketing industries — has seen a significant increase in the issuance of RFPs by Public Sector organizations.
"We take it as a good sign for the economy in general," Chiocchi said. "Usually marketing and advertising are the first things cut during a downturn and the last thing to come back. The weekly count of RFPs on our site has increased between 20 and 40 percent since mid-to-late last year."
Chiocchi noted that public sector marketing & advertising initiatives have been playing a bigger and bigger role in the marketing landscape in the last several years. "Some in our industry underestimate public sector RFPs as a source of business development," said Chiocchi, "but over the longer term there have been major increases in the education, healthcare, travel & tourism and state lottery sectors. The higher education market, in particular, is currently blazing hot as traditional and online institutions battle for students."