A Brand is a Feeling, Not a Logic.

Effective branding is at the very heart and soul of any product, service or institution…

At RFPalooza, we take branding seriously, quite seriously. The problem in our industry, though, is that among active practitioners there are many different definitions floating around about what a brand actually is.

As an industry, we’ve complicated the issue. There’s Brand DNA, Brand Values, Brand Value Proposition, Brand Stories and many other alleged “tools” that help marketers build a brand.

After many years of contemplation,  we’ve decided we should plant a stake in the ground and present our definition of what a brand is and how to build one. So here it is, in five short minutes you can get an overview of our thoughts on branding.


Check Out Some of Our Other Videos on Branding, Marketing and New Business Development Issues.

At RFPalooza, we don’t only want to provide a current robust inventory of RFPs every day, but also desire to bring up some of the key issues we believe are relevant to marketing, advertising and business development practitioners today. So please take a look at some of our other videos related to our industry.