Brand Positioning Crystallization


A Tremendous New Business Tool Which Captivates Clients.


Sometimes taking a brand positioning from a wordy compound sentence to a crystallized image, easy for creatives to work with, is a difficult process.

We have a proprietary process where we work with agencies and clients to crystallize a positioning down to one single word.

We’ve used it with much success with clients like the Cayman Islands Dept of Tourism, iUniverse, Cartus, Lippincott Williams & Wilkins, Reed Exhibitions and Pitney-Bowes, among many others. It’s a tremendous new business tool which captivates clients during presentations.

For more information please contact Roger Chiocchi at or at 877-809-0592.