In this episode of RFPODlooza we had the pleasure of speaking with Maureen Williams of Monarch Media Solutions. She gave us a veritable primer on the use of advertising media today. She discussed the transition from traditional to digital advertising media and what it means for the future of traditional media, the future of radio, an overview of programmatic media, how different media types relate to different stages in the marketing funnel, some thoughts on remarketing and the media outlook for 2024 (hint: Hang On!). She also discussed how she used RFPalooza feature, Partner-Up, to aid in her new business development efforts. So take a look!
Pod-Bytes and Nibbles
For those of you who are time-stressed (and who isn’t in the advertising and marketing world), we’re providing shortened 2-3 minute clips from our Podcasts on certain subjects of interest. Take a look. It’s always interesting to get a colleague’s thoughts on some of the key topics that affect our industry today.
Media & the Marketing Funnel
Media Outlook for 2024
A Primer on Programmatic
The Bigness of Smallness
The Future of Radio
Traditional vs. Digital Media
Is Traditional Media Dying?
Partner-Up for New Biz
Evolution of Social Media
ChatGPT and AI
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