The Ratti Report

In this edition of our podcast, RFPODlooza we speak with Steve Ratti, the founder and publisher of the Ratti Report, a leading advertising/marketing industry newsletter for new business development. We discuss Ratti’s approach to new business, overcoming cold-calling anxiety, some war stories, the value of RFPs and where he sees the industry going.

Check out some of the segments:

1:31 The New Biz Wiz 2:40 Not-So-Cold Calling 6:22 Unrequited Generosity 9:04 Toyin’ Around 11:02 What Goes Up, Must Come Down 13:33 Some Freebies Just for You 14:46 To RFP or Not to RFP? 18:30 Adrenaline is a Powerful Opiate 19:53 Where Do We Go From Here?

Pod-Bytes and Nibbles

For those of you who are time-stressed (and who isn’t in the advertising and marketing world), we’re providing shortened 2-3 minute clips from our Podcasts on certain subjects of interest. Take a look. It’s always interesting to get a colleague’s thoughts on some of the key topics that affect our industry today.

Media & the Marketing Funnel

Media Outlook for 2024

A Primer on Programmatic

The Bigness of Smallness

Meet Maureen

The Future of Radio

Traditional vs. Digital Media

Is Traditional Media Dying?

Partner-Up for New Biz

Evolution of Social Media

ChatGPT and AI

About RFPalooza

Here’s how it works.

Signing up.

If you click on an RFP listed on the All RFPs page you will be redirected to the Registration page. If you are already registered you can click on Log In in the lower left hand corner of the page and proceed from there. If you desire to register, please fill in all the information and you will be processed through a secure PayPal service. And you can cancel at any time, either by calling (877-809-0592), emailing ( or clicking the appropriate area on your profile page.

Finding RFPs.

Once registered, ALL RFPS are listed on a special page located in the drop down menu under the name Everything RFP. Simply click on the appropriate pages on that drop down and you will find the RFPs listed by closing date.

You can also view RFPs by Marcom Specialty or RFPs by Region by clicking on the appropriate titles on the Everything RFP drop down menu. The Freelance Exchange is also viewable by all members and is listed as a separate menu.

Determining the Right Plan.

Different Needs. Different Plans.

There are four different types of Premium Memberships:
Member – Large Agency: $44.95/month for agencies with over 40 employees. Allows access to the entire site.
Member – Small to Medium Agency: $29.95/month for agencies with less than 40 employees. Allows access to the entire site.
Freelance Exchange: $13.95/month. Allows access to the Freelance Exchange page ONLY.
Canada Only: $14.95/month. Allows access ONLY TO the page listing CANADA RFPs.


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