It’s the new marketing buzzword du jour (or perhaps d’hier) – “let’s go viral,” or “we need an idea that’ll go viral” or “once it goes viral, we’ll be rich.” At best, those phrases are all wishful thinking; at worst they are giveaways for one’s lack of marketing...
IInfusion is a term usually associated with chemistry or medicine, not marcom. But not at OnMessage – because the Dallas-based agency has declared itself a messaging infusion company. “I spent 14 years working with many different agencies on the client side,”...
