Going Viral: A Result, Not a Strategy

Going Viral: A Result, Not a Strategy

by | Jun 6, 2017 | Roger's Ramblings

It’s the new marketing buzzword du jour (or perhaps d’hier) – “let’s go viral,” or “we need an idea that’ll go viral” or “once it goes viral, we’ll be rich.” At best, those phrases are all wishful thinking; at worst they are giveaways for one’s lack of marketing...
OnMessage

OnMessage

by | Apr 16, 2017 | Featured Companies

IInfusion is a term usually associated with chemistry or medicine, not marcom.  But not at OnMessage – because the Dallas-based agency has declared itself a messaging infusion company.  “I spent 14 years working with many different agencies on the client side,”...