by Roger Chiocchi | Oct 29, 2014 | Uncategorized
Crowdfunding campaigns are now an essential tool in the fundraising arsenal to get a project or company off the concept stage and into launch mode. The success of a crowd-funding campaign is largely dependent on how it is marketed; social media marketing and strategic...
by Roger Chiocchi | Oct 9, 2014 | Roger's Ramblings
I’m a stickler for strategy. Without a sound strategy, the most brilliant creative execution can be wasted. Throughout my career, I’ve always emphasized the “blocking and tackling” of strategic development. Get the basics right and you’ll end up with a...
by Roger Chiocchi | Oct 1, 2014 | Hank Blank
I was listening to a news story on my CBC app on my Apple Smart Phone when I was working out at 24 Hour Fitness. I looked out at the Pacific Ocean. It was as tranquil as serenity. I was surrounded by music playing to people wearing ear buds and TV monitors screaming...
