by Roger Chiocchi | Sep 24, 2014 | Roger's Ramblings
One of my pet peeves in the marketing communications business is lack of consistency in marketing nomenclature among industry practitioners. If you ask six different agency people what a positioning statement is, you’ll most likely get six different answers (Once when...
by Roger Chiocchi | Sep 13, 2014 | Hank Blank
I was returning from a trip to my hometown Toronto the other day. I have always learned from Toronto that the more things change the more things stay the same. The Toronto Film Festival was on so the town was abuzz. I remember when Gravity premiered there. Canadian...
by Roger Chiocchi | Sep 3, 2014 | Roger's Ramblings
I’ve worked in Advertising New Business for most of my career, starting as part of the New Business Group at Madison Avenue giant, Young & Rubicam, then as President of Y&R subsidiary, The Lord Group, and then onto the small agency universe as a principal in...
