andCulture

andCulture

“It’s all about the brand experience.” Many agencies talk that talk. andCulture actually walks that walk. Some metaphysical blend of the social sciences, strategy, creativity and technology, andCulture creates human-centered brand experiences. “Our...
Souvez

Souvez

Most people in advertising eventually get an itch, a desire to break out from the shelter of a big agency, the tried and true, and an urge to go it on their own. Such was the case for Daniel Velez and his partners Samar Sousou and Jumana Abu-Ghazaleh.   Twelve years...
Pool Inc.

Pool Inc.

The phrase “Avon Calling” holds a lofty place in the lexicon of American marketing. It also played a seminal role in the founding of Pool Inc.(www.pool-nyc.com) – a thriving NYC agency that, when created eleven years ago, helped set the standard for the future of...
Wendy’s Bloggers

Wendy’s Bloggers

There’s a secret army out there. And they’re rapidly becoming one of the most powerful marketing forces in cyberspace. They’re called Mommy Bloggers. And PR vet Wendy Hirschhorn is unleashing their power for marketers with her new company, Wendy’s Bloggers...