“We tell stories,” Cole told us.
Even more than that, the people at Ivy Digital (www.ivydigitalllc.com) are “story strategists” as she described them. “We tell stories about brands through many platforms, video, mobile, online, essentially any vehicle that makes sense for our client.”
Cole’s background is in media, having spent twenty years launching and relaunching magazines – both hard copy and virtual -- for the likes of Time Inc. and Fairchild Publications and developing branded content for AOL and digital agency Nurun Interactive.
In 2007, Cole made the decision to become an online publisher and founded Ivy Communications with the intent of developing properties in the beauty, fashion, entertainment and health arenas, with an emphasis on the multicultural space. The company’s first venture was Ambermag.com. “Think of it as an Allure for women of color,” Cole said.
But then, alas, the success of Ivy Communications lead to unanticipated opportunities. “Other companies and marketers who wanted to develop online content started asking us to consult on their projects,” Cole explained.
Hence, Ivy Digital was born.
Ivy Digital is far from your typical marcom agency. “What makes us different is our content background and a clear understanding of what it takes to build content and branded content properties,” Cole said.
Cole cited several recent projects developed by Ivy Digital, including VidaVibrante.com, an Hispanic health-oriented website, and a blogger-based social media project developed for CVS in partnership with Uniworld.
Ivy Digital’s Blogger Network is a dynamic social media tool that can be activated to create buzz around almost any product or service. “Our network consists of the most influential bloggers in key categories with loyal followings. With it, we can create geo-targeted social media efforts for clients across a multitude of categories,” explained Cole. <Ivy Digital produced this video feature for AmberMag starring supermodel IMAN
And the result of all this?
“Creating an environment of true engagement with the audience,” Cole said. “And that can only come with a content developer’s, designer's and developer's ability to ‘get it and really get it.’”
Without doubt, Ivy Digital, "really gets it!"