I was returning from a trip to my hometown Toronto the other day. I have always learned from Toronto that the more things change the more things stay the same. The Toronto Film Festival was on so the town was abuzz. I remember when Gravity premiered there. Canadian...
I’ve worked in Advertising New Business for most of my career, starting as part of the New Business Group at Madison Avenue giant, Young & Rubicam, then as President of Y&R subsidiary, The Lord Group, and then onto the small agency universe as a principal in...
Overall, RFPs are a great thing for small and medium-sized agencies. They help us expand our client list, play on a level field (well, hopefully, most of the time) and, in some cases, establish ourselves as a new agency. But who really likes filling...
To View All of Roger’s Irrefutable Rules of New Business Marketing, Click Here. Rule #2: “Adrenaline Can Become a Powerful Opiate” I have to begin this one with a caveat: I was never a crammer in college. I hardly ever began studying the night...
To View All of Roger’s Irrefutable Rules of New Business Marketing, Click Here. Rule #1: “There’s No Such Thing as a Bad New Business Meeting” When I was working in the New Biz group at Y&R, we had this slogan – “There’s no such...
